Year: 2015

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How to handle an aggressive competitor

Unfortunately, since our inception into the market place, we’ve been on the receiving end of every possible dirty tactic from one of our competitors. We wanted to share some tips on the experience, in case you too, are ever on the end of one of your competitors desires to do business unethically. Now this can … Read more

Our CEO: Andre Borell Interview

We’ve decided to post an interview with our Founder and CEO, Andre Borell.  Andre is 27 years old, and has been around business and the electrical industry for most of his life. He was helping his electrician father, Walter Borell, on-site by the time he was 12 years old, and was working in the family … Read more

Inbox ZERO

What is this mystical state of being that people call ‘Inbox Zero’? Is it real, or is it like a unicorn, the Loch Ness monster, or sharks – only existing in fiction, dreams and imagination. Well, I can tell you from personal experience that ‘Inbox Zero’ is real, it is achievable, and it is fantastic. … Read more

WA Tragedy; Timely Reminder for Arc Flash Clothing Safety Assurances

The importance of Arc Flash protective equipment is often underestimated. This was sadly demonstrated in the recent events in Perth when two men, who were undertaking electrical maintenance, lost their lives in an explosion and several were also injured. Employees of a privately owned company that services the high voltage electrical industry were working in … Read more

What’s the difference between Calibration and Adjustment?

We get this question a lot, and it is a commonly misunderstood or misinterpreted topic. Here are a few Frequently Asked Questions that will help to clarify the matter. Thanks to Master Calibrators for the assistance in drafting this article.  What is Calibration? The most basic reason for calibrating an electrical instrument is to ensure … Read more

My best sparky want?s to leave to go it alone, what should I do?

So you’ve got the feeling one of your best blokes is thinking about leaving to start his own contracting business.  Lately he’s been more interested in the business side of things, he has aspirations for things (houses, cars, boats) clearly out of his price range with what you currently pay him, he’s good at what … Read more

Three phrases the SAS don’t accept, and nor should you!

This one isn’t just for the business owners or managers out there, this applies to everyone in the electrical industry. The three phrases below aren’t under any circumstance allowed to be used in elite military teams like the SAS, so why should your company be any different? It doesn’t matter if you own the business … Read more

Consistent Testing and Measuring Leads to Success

Do you ever wonder how the top businesses in any industry got that way? How their marketing seems to reach exactly the market they are looking for? Why it seems they hit the mark time and again while in your business you may feel like you aren’t hitting the target as often as you should (or could) … Read more

How to Create Your USP (Unique Selling Proposition)

To ensure you never have to compete on price, you’ve got to develop your company’s USP (Unique Selling Proposition). Your USP is the one thing that is truly different about you, or at least the one thing you can promote as being different. A successful USP should be: • Truly unique. • Exciting to your target market. • … Read more