Marketing

Our Official Mobile Test ‘n’ Cal App is now LIVE! You can now earn rewards, make bookings and much more all from your mobile device. You can download the app now from the following locations: Apple Store Google Play Store

Do you ever wonder how the top businesses in any industry got that way? How their marketing seems to reach exactly the market they are looking for? Why it seems they hit the mark time and again while in your business you may feel like you aren’t hitting the target as often as you should (or could) … Read more

To ensure you never have to compete on price, you’ve got to develop your company’s USP (Unique Selling Proposition). Your USP is the one thing that is truly different about you, or at least the one thing you can promote as being different. A successful USP should be: • Truly unique. • Exciting to your target market. • … Read more