Sarah BorellDo you ever wonder how the top businesses in any industry got that way? How their marketing seems to reach exactly the market they are looking for? Why it seems they hit the mark time and again while in your business you may feel like you aren’t hitting the target as often as you should (or could) … Read more
To ensure you never have to compete on price, you’ve got to develop your company’s USP (Unique Selling Proposition). Your USP is the one thing that is truly different about you, or at least the one thing you can promote as being different. A successful USP should be: • Truly unique. • Exciting to your target market. • … Read more
Where has the money gone? You may have had this experience as a contractor and a business owner. You have been along to the accountant to review last year’s financials and they give you a hearty congratulations for having a profitable year. But wait a second… If it was such a profitable year than why … Read more
This edition of POWERtalk is aimed mainly at our QLD customers, but also has some valuable insight for anyone in the Industry, no matter what state you’re in. The main intention is to clarify changes in the testing and calibration section of the Queensland Electrical Safety Act 2002, and also the new Queensland Electrical Safety … Read more
How many folders of filed paperwork do you have in the office or in storage? If the answer is lots, technology has enabled us to eliminate that from our business, and go entirely paperless. Paperwork is the burden of most businesses, and the thorn in the side of any admin team member, electrician, and even … Read more
Welcome, to the all-new POWERtalk from Mobile Test n Cal. We aim to bring you short, sharp, informative and helpful articles to help you run your electrical business, or be better at your role in the electrical industry. It is NOT going to be all about our business or service, with constant bragging and self-serving … Read more
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