So you’ve got the feeling one of your best blokes is thinking about leaving to start his own contracting business. Lately he’s been more interested in the business side of things, he has aspirations for things (houses, cars, boats) clearly out of his price range with what you currently pay him, he’s good at what … Read more
This one isn’t just for the business owners or managers out there, this applies to everyone in the electrical industry. The three phrases below aren’t under any circumstance allowed to be used in elite military teams like the SAS, so why should your company be any different? It doesn’t matter if you own the business … Read more
Do you ever wonder how the top businesses in any industry got that way? How their marketing seems to reach exactly the market they are looking for? Why it seems they hit the mark time and again while in your business you may feel like you aren’t hitting the target as often as you should (or could) … Read more
To ensure you never have to compete on price, you’ve got to develop your company’s USP (Unique Selling Proposition). Your USP is the one thing that is truly different about you, or at least the one thing you can promote as being different. A successful USP should be: • Truly unique. • Exciting to your target market. • … Read more
Where has the money gone? You may have had this experience as a contractor and a business owner. You have been along to the accountant to review last year’s financials and they give you a hearty congratulations for having a profitable year. But wait a second… If it was such a profitable year than why … Read more
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